For every Pampers® Swaddlers diaper pack and Sensitive Wipes sold at Walmart in store and online in May and June, Pampers® Canada will donate to the CPBF and Préma-Québec.

TORONTO, May 3, 2024 /CNW/ - Approximately 30,000 babies are born prematurely every year in Canada, spending their first weeks or months in the NICU. This can be an incredibly difficult time for families as they navigate the uncertainties that come with staying in the hospital. The transition back home can also be an exhausting and stressful period as families adapt to caring for their baby's health concerns on their own.

Some of that additional care at home includes protecting a premature baby's skin. Preterm babies' skin can be up to two times thinner than full-term babies, making it extra sensitive to the touch and irritants¹.

Choosing the right diaper and establishing a skin regimen designed for babies with heightened sensitivity to skin irritation is so important for premature babies. A few years ago, as the #1 Canadian Pediatrician Recommended Brand, Pampers partnered with NICU nurses to develop a special diaper designed for babies weighing as little as one pound, the first major diaper brand to do so.

To continue this support, Pampers® Canada is once again partnering with the Canadian Premature Babies Foundation (CPBF) and Préma-Québec to support families with premature babies across May and June.

"We know that having a premature baby can be overwhelming and stressful for many Canadian families. That's why Pampers is partnering with Walmart Canada to bring attention to the impact of prematurity on babies and their families and provide financial assistance to two wonderful charitable organizations that are working to educate, support and advocate for premature babies and their families," said Irena Kahn, Brand Director, P&G.

To help babies and their families when they need it the most, Pampers® Canada is participating in these initiatives:

• In partnership with Walmart Canada*, Pampers® Canada will donate 8 cents to the CPBF and Préma-Québec for every Pampers® Swaddlers diaper pack and for every pack of Pampers® Sensitive Wipes sold at Walmart from May 1 to June 30, 2024.
• This funding will go towards support programs for families of premature babies, including mental health and wellness resources.
• For more information about CPBF's support programs, visit: www.canadianpreemies.org  
• For more information about Préma-Québec's support programs, visit: www.premaquebec.ca

"The experience of premature birth can be traumatizing, frightening and filled with unknowns, but Canadian families don't have to go through it alone. The CPBF is dedicated to helping them with peer support programs, resources and research leading to improved outcomes and experiences for babies and families. Thanks to these generous donations from Pampers® Canada, we will be able to continue this support for Canadian families," said Fabiana Bacchini, Executive Director, Canadian Premature Babies Foundation. 

Those who would like to donate to the CPBF and Préma-Québec through this initiative can purchase Pampers® Swaddlers diaper packs and Sensitive Wipes in store at any Walmart location in Canada.

For more information, please visit pampers.ca.

For more than 50 years, parents have trusted Pampers® to care for their babies. Pampers® is a part of The Procter & Gamble Company (NYSE:PG) and is the #1-selling diaper worldwide. Every day, more than 25 million babies in 100 countries around the world wear Pampers®. Pampers® offers a complete range of diapers, wipes and training pants designed to provide protection and comfort for every stage of baby's development. Visit www.pampers.ca to learn more about Pampers® products, join the Pampers® Rewards program, and find ideas and information to help you and your baby. 

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.

As a national parent-led charitable organization, the Canadian Premature Babies Foundation (CPBF) provides education, support, and advocacy for Canada's premature babies and their families. Approximately 30,000 babies are born prematurely every year in Canada. CPBF's goal is to build momentum by continuing to develop peer support programs, distribute helpful materials and resources to families and health care professionals, and investigate how it can better the lives and experiences of premature babies and their families.

Préma-Québec's mission is to improve the quality of life of premature infants by offering services and educational, psychological and financial support to their parents. Created in 2003, the organization is supported by doctors, nurses and other neonatal care professionals. It is the only organization in Quebec that supports parents of prematurely born children, from birth through to their return home, and sometimes beyond. Since its foundation, Préma-Québec has helped over 45,000 families.

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SOURCE Pampers Canada

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